Defining a Clear Digital Health Strategy to Support the Launch of Innovative Therapies

Discover

To create a strong investment rationale for a digital health strategy supporting this product launch, it was essential to define the digital solution's value proposition and quantify the return on investment (ROI) and value for patients, healthcare providers, and the organization.

Once the value proposition was established, a comprehensive business case was developed to assess the solution's alignment with the organization's strategic initiatives. A Net Present Value (NPV) analysis was conducted to provide a financial perspective on the solution's potential returns and long-term advantages.

It's important to note that the impact of digital health solutions goes beyond financial metrics. While NPV calculations provide insights, the true value of these solutions lies in addressing broader business imperatives, such as capturing real-world data, providing holistic patient support, and driving healthcare professional adoption. Therefore, evaluating digital health strategies should consider both financial and non-financial benefits.

Diagnose

End user needs, challenges, and key factors for adoption are identified. 

We conducted comprehensive primary and secondary research, to identify 120 key patient needs along the entire patient journey, including activation, diagnosis, treatment initiation, and ongoing management of the condition. 

We synthesized scientific evidence on behavioral science and best practices and, applying these insights, prioritized and distilled the 120 identified needs into 27 key focus areas with the potential to drive significant improvements in patient outcomes and experiences. 

This prioritization process considered both the potential impact of addressing each need and the feasibility for our client to implement solutions within their scope. The resulting 27 key needs represent a targeted, patient-centric approach that aligns with the client's capabilities and objectives. 

Ideate

Ideation of prioritized solutions, and development of selected prototypes for concept validation with patients/carers/clinicians/end users. 

Generating and refining solution ideas through iterative design and end-user testing are crucial for validating concepts and ensuring they meet the needs of all stakeholders.  

We validate concepts by generating and refining solution ideas through iterative design and end-user testing at each stage. By engaging external stakeholders (patients, HCPs) we gathered valuable feedback on the design and value proposition, allowing us to iterate and refine the concepts.  Our user-focused approach enabled us to develop a phased digital product roadmap that integrates product development with market strategy. This has led to a solution that effectively meets the needs of patients, healthcare professionals, and the business.

The team at S3 Connected Health specializes in integrating behavioral and user-focused design to create impactful experiences and solutions that contribute to positive healthcare outcomes

Specify

Solution definition, business case alignment, and validation.

To prepare the organization with the necessary information to make an investment decision and the tangible next steps to start implementing the strategy, S3 Connected Health developed a comprehensive Target Service Profile.

This profile provided a complete view of the ecosystem needed for a successful market entry for the cardiometabolic asset and included solution components, stakeholder value proposition, go-to-market planning, and regulatory assessment.

Additionally, we created a detailed solution development roadmap to ensure structured product development, guiding the team through necessary milestones and deliverables for a successful market launch.